Evaluation
This project has given me a good idea to what its like
when having to come up with a brand logo and how to
advertise it. Have completed the development of re
designing the river island logo.
The first thing I had to complete In this project was to research existing logos for brands and sketch out successful and not so successful logo to see what makes them work. My conclusion was that most successful logos conceded of 3 primary colours at the most and simple basic shape that would be easily recognised.
This research I did also gave me time to think about what company I was going to re design a logo for.
After researching companies logos I decided to re design and develop river island logo as I fought It was quite plain and standard and I fought I could make it colourful and more interesting to look at and to also make it stand out more.
I decide to keep the name of the company and the style of the text but to make it more catchy. My next step in the project was to get some initial design ideas down , these design ideas was soon changed and improved later on in the project.
After final development in my designs I created my final logo. We were also given the task to advertise our company we was using and in this task I included my re developed logo for the river island I first did a few advertisement ideas n then choose my favourite one and then later on in the project I drawn it up on a computer.
This project has gave me the skill to be able to re branded an existing logo and to advertise it. Now when I see a logo now I am able to tell what makes it work and what doesn't and what it needs to improve the logo.
I Have enjoyed doing this project especially doing the development ideas on the company's logo. The thing I dint enjoy as much is the research on the existing logos and brands , but in the end it paid off and I was able to create an successful logo.
By Amy Banks.
