Deign Situation-

 

Advertising is a multimillion pound industry. Advertising includes logos, packaging, point of sale displays, websites and television campaigns. International companies from Ford to McDonalds spend millions of pounds each year on advertising. Even smaller companies spend large amounts of their budget on good advertising campaigns. 

 

Design Brief -

 

I am going to redesign the logo for River Island. If I was to do this project again I would make a piece of packaging for one of their products and design and make a point of sale display for that product.

 

Initial specification -

  re desgin a logo from a existing brand.